About the founder

After working a couple years in construction and three summers as a fly fishing guide, Joe put just about all of his savings into new equipment, and founded TruLine Striping during his junior year at Colorado State University. He has always enjoyed detail-oriented work, which has served him well in all his careers, but especially in the parking lot striping industry. When he’s not working, Joe spends most of his time with family, fly fishing, backpacking, and skiing

While growing up in Bend, Oregon, these activities turned from hobbies to passions. Moving to Colorado only fueled the fire. Joe quickly fell in love with Colorado and all it has to offer, and now calls Fort Collins home. He feels incredibly fortunate to be able to work his dream job and pursue all of his outdoor passions in the same place.